Our Story

All Hearts No Spades began as a conversation between two women who wanted more from fashion—more meaning, more craftsmanship, more heart. As friends, and now co-founders, we found ourselves circling the same thought: clothes should do more than dress you. They should reflect who you are, stand the test of time, and carry with them a quiet confidence that doesn’t need to shout to be heard.

Coming from creative and entrepreneurial backgrounds, we shared a deep respect for detail, quality, and storytelling. We were drawn to the understated elegance of old-world luxury, but we wanted to reimagine it for the modern woman—for her daily life, for her effortless evenings, for her special moments. What started as late-night sketches and countless conversations soon grew into All Heart No Spades: a brand that exists to elevate the everyday.

Our name reflects what we believe in. All Hearts—because everything we create comes from a place of intention, care, and devotion to craft. No Spades—because we strip away the unnecessary, leaving only what feels essential, honest, and lasting. Together, we build pieces that are as thoughtful as they are beautiful, with silhouettes that embrace simplicity while holding space for individuality.

Every collection is a dialogue between past and present, tradition and innovation. We work closely with skilled artisans and makers, paying attention to the small details that make the difference—a perfect seam, a subtle cut, a fabric that feels like a second skin. Our process is slower, deliberate, and deeply personal, because we believe true luxury cannot be rushed.

But more than anything, All Hearts No Spades is a reflection of our own journey: two women creating not just clothing, but a world we wish to live in—one that values quality over quantity, emotion over trend, and timelessness over fleeting fashion.

This is our story, but it is also yours. Each piece is designed to live with you, move with you, and become a part of your narrative.